Branding online is a must for 2016!

Branding gives your product or service an identity which lets your prospective audience spot you from among the crowd. It reflects the personality and value of your company and promotes the growth of customer base, as well as reinforcing credibility and this leads to trust from customers. Branding is important! People love brands. So as you can […]

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Ashleigh Auld

This week’s ‘In the Spotlight’ is Ashleigh Auld from Auld Digital Ltd. Ashleigh has been running a digital marketing agency for two years and has changed her headshot a variety of times as seen in our previous article. We get her in the studio to find out why she thinks branding and online image matter.

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Why a professional headshot?

A common question we see around the internet is ‘What is the point of spending money on a professional headshot photo from a photographer instead of taking a selfie?’ The answer is sort of in the question… Doesn’t the word ‘professional’ give it away? As you may of seen in blogs prior to this one we

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The Social Face of Finance – What financial professionals should consider about Linkedin

The Social Face of Finance What financial professionals should consider about Linkedin In the corporate world of finance, where does social media fit in? The ideology behind ‘social’ and ‘financial’ juxtaposes each other to the point they could almost be considered an oxymoron. Nevertheless, in this age of social media, there is no industry that

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Avoid unwanted attention on LinkedIn

Women are getting professional headshots for their LinkedIn accounts. If you haven’t seen the latest news surrounding LinkedIn, you may be well ahead of the curve with an appropriate professional headshot. Unfortunately for some, especially women, LinkedIn has taken a seedy turn to reflect an online dating app. The professional networking site, has been caught

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Headshots for Sportsmen

Why professional Sportsmen should have a professional headshot Headshots for Sportsmen are important, not just the ones they have in their kit. Recently many Rugby players have converted the pitch into the office. A considerable amount have become part of the insurance sector. It appears that the most common sportsmen getting corporate jobs are Rugby

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First Impressions revisited

In business, whether it’s fair or not, first impressions count for a lot. There is a certain amount of vanity to this. From a young age we were taught not to judge a book by it’s cover. I’ve been giving this a lot of thought lately and I’ve realised that there is an aspect of

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Professional headshots

Professional Headshots are the new extended hand at a networking event As I have touched on before, first impressions mean everything, and with the way social media has taken the business world by storm, a personal, professional profile is essential to networking. In the new digital age of LinkedIn a professionally taken headshot can be

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