I first started experimenting with social media approximately seven years ago, marking me out perhaps as somewhat of a slow starter. With many early adopters as close friends, I was coached through the basics in a gentle way. Facebook arrived in my life first, followed swiftly by Twitter and LinkedIn. I soon realised that whilst […]

Branding, Images, and Social Media Many people think that “Branding” = “A Logo”.  Well, a logo is certainly part of the branding for their business, but the truth is, it’s so much more than that!  “Branding” has to do with everything visual that represents your business, and has roots clear down to your culture, business

December and January are both great months for reflecting on the previous year. It seems as though all the madness seems to calm down and everyone takes a little time for himself or herself and to really analyse what has happened in the last 12 months. At this time of year I always try to

After many years of being a photographer for the RAF and freelancing for the likes of The Times, it was in 2010 that The Headshot Guy was created. It has been a very busy and exciting four years developing the business and the brand. We are now at a point where we can expand The

Maybe I’m getting a little slightly ahead of myself but with Christmas just one week away I can’t help but think of the fast approaching New Year’s Eve. I think the majority can agree that it is an over-hyped night that ends in crippling taxi prices etc etc etc. But I can’t help but love

I’m sure we all know this function exists, but in my experience hardly anyone uses it and I think they are seriously missing a trick.  Almost all email providers give the option of adding a profile picture as you would in social media.  And there are plenty of advantages of getting your employees to have

Marketing nowadays has come to rely heavily on visual aids. Posts on social media platforms nearly always perform better if they include an image within their post and image based platforms such as Pinterest and Instagram are only continuing to increase in popularity. If you are using social media platforms as part of your marketing

Imagine that your main job is a hairdresser, because you work solely with hair it becomes a part of your day-to-day life and therefore you cannot help but notice people’s hair. It’s the best comparison that I have but what I mean is that as a headshot photographer I cannot help but analyse the pictures

Did you know that every month 10,000 people Google the phrase ‘Am I Ugly’? That’s a staggeringly high statistic. I’ve been following Dove’s real beauty campaign for quite some time now and so naturally when Meaghan Ramsey (of the Dove Self-Esteem Project) participated in a TED talk I was very intrigued by what she had

Events and conferences have become a staple ingredient in business today and to guarantee a successful event you need to provide your delegates with value. This can be value that they gain from listening to certain speakers at your event, it could be from small workshops that you have organised or it could be from