Publicising your business – In these challenging times there are many different ways you can publicise your business. One is through PR – writing articles for specialist or general publications.
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The psychology of portrait photography – How many times has someone pointed a camera at you and yelled “smile”! Or even worse – just pointed the camera at you? No wonder we develop a dislike of the camera. If the results are disappointing, or just not as good as they could be, we start to
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Tell your audience they matter to you. Show they matter enough for you to make an effort with how you look. Turning up to a business meeting in old jeans probably isn’t going to win you the business. Taking a photograph with your web cam is the photographic equivalent.
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Another Take Last week I received a phone call from a student called Marin who was looking to do some work experience with a professional photographer over the Easter break. She is studying photography at the University of Gloucestershire and would like to get into fashion and portrait photography. After Marin spent the day with me I
Be a star for the day! I did a session recently with someone who was very unsure about the whole thing. She had some semi-professional photographs taken a few years ago and the results weren’t that great. But eventually she agreed – her online presence needed a photograph and she knew it.
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Use the right photos to boost your website image. An image is a powerful tool and a great one can really make a website. Just as an eye catching photograph in a newspaper or magazine entices you to stop and read more, professional images on your website will immediately demonstrate to your clients that you
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Your image is an asset. One of the biggest assets that gives people their first impression of your brand. The power of an image cannot be underestimated. My business card has a picture of me on it, and it is effective for two reasons. Firstly, it stands out from the crowd and secondly it reminds
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What are your real secret weapons in headshots? “WOW is that really me” and “Hey there miracle worker” are just 2 comments from happy female clients after recent portrait sittings with me. What’s so special about these comments? Well I’m used to getting really great comments from my clients after a shoot but I expect
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Three-time Olympic gold medal-winning sailor Ben Ainslie and England spinner Monty Panesar were 2 of my subjects these past couple of weeks. I photographed Ben with his mum at the Royal Lymington Yacht Club and Monty at a Travel Lodge hotel in Luton. One location had terrific potential (but awful weather) and the other was
Starting on the 3 Nov, we’ve had a busy week marketing and networking as well as a few photography commissions. When networking it’s vital that you follow up on good leads. I always write details on any business cards I receive, such as where we met and a couple of notes on what we talked
