How often should you update your Professional Headshot?

There are many things you probably already know about keeping your social media profile professional – like keeping your information honest or not posting offensive articles, however one aspect is frequently overlooked. Professional headshots. They have fast become the centrepiece of your online presence and like it or not, your Professional headshot is one of the very first things people look at and judge you on when they visit your page.

Let’s make this clear, the worst thing you can do other than not having a Professional Headshot is to have one that’s outdated. When someone comes to meet you for the first time and realise you look nothing like the image you’re portraying of yourself, they can think you are (as much as we wish we could) hiding in your youth, or neglecting your brand image. Worse than this, however, when they meet the real you, it’s quite possible that they can immediately feel misled, which could affect the way they trust you, and ultimately do business with you.

So right, we know we have to update our Professional Headshots every now and then but how often should it really be done? As a general rule of thumb, we recommend clients to update your professional headshot every 2 years, although it does depend on the person.

However, there are a couple more instances whereby you should update your Professional Headshot less than every 2 years:

  • You’ve changed – have you lost weight? Have you recently got glasses? Have you had a drastic hairstyle change or even grown a beard? All of these are solid reasons to update your Professional Headshot and ensure you make a great first impression.
  • Your style has changed – Perhaps you’ve suddenly discovered the world of colour after all those years wearing black, or maybe your business dress has moved from formal to less formal. Or maybe you want to look more polished and professional as your career progresses.
  • Your business has changed – This could be because you’ve recently changed jobs and your stern, business-like picture you used when working the stock market isn’t doing you any favours now you’ve recently decided to work in executive coaching. It could also just be though because your business is changing direction, are you used to communicating with the business elite and now have a customer facing role that requires a warm and inviting headshot?

The truth is there are many different factors when considering to update your Professional Headshot and the reasons are different for everyone. Ultimately, though, if you look at all different or you are promoting your headshot to a different audience, don’t take the risk of neglecting your personal brand and starting off a relationship on the wrong foot.

If you are interested in having your Professional Headshot taken please find more information at

Why People Hate Having Their Photographs Taken

Having your photograph taken can be scary, some of us love it but most of us hate it. We don’t walk around with paper bags on our heads, people see our faces every single day, so why do we have an irrational fear of having our photograph taken? There are three types of people in this world; Lovers, Haters and Avoiders – which one are you?



Lovers, Haters and Avoiders – which one are you?

Avoiders – The most common category of all are Avoiders, they simply avoid any contact, with any camera, ever! There are many reasons why they dodge photographic capture. The first reason is that Avoiders may have never seen a fantastic photo of themselves for one reason or another. Many avoiders may dislike something about their appearance. When presented in front of the camera everybody in this category looses their subconscious ability to control their expressions, which means they find it very difficult to not think about what they look like. What avoiders may not know, is that this is very common and it’s the job of the photographer to bring back that natural expression by working with the client. The best thing people in this category can do, is face their fear and visit a professional headshot photographer.

Avoiders catch phrase: “Sorry, I don’t do photos”

Haters – Haters are those who feel awkward when a camera, that isn’t their own, is pointed at them. This is the second most common category to fall into, which is strange because many people in this category love a good selfie. Haters are those who’ve generally had a bad experience of having their photo taken in the past by somebody else, but do it anyway. For many haters just stepping in front of the lens brings back a whole heap of bad memories. This could be because they are used to seeing a specific image of themselves. The classic school portrait is the one that first springs to my mind. Sat in front of the whole class, on a black wooden box, sweaty palmed, with the worst hair imaginable styled by your mum that morning. “Say cheese”… Haters are the ones who when working with a professional headshot photographer surprise themselves with how relaxed and confident they become throughout the shoot.

Haters catchphrase: “I’m not photogenic”

Lovers – A lover is somebody who enjoys being in front of the camera and has had some experience being photographed. There are some lovers who haven’t had much experience but are often the type of person who is very confident and happy with their bodies. However, people in this category still need some coaching by a headshot photographer to be pushed further and get more out of their shoot.

Lovers catchphrase: “This is my best side”

Do you mess with the camera or does the camera mess with you? Whatever answer you have come up with, don’t worry. It doesn’t matter what category you may have landed in, it is important to understand that a professional headshot is part of your brand image. The professional headshot is not just for actors because people want to see people and that goes for business too.

We aim to work with our clients because after all a great photograph is a joint effort and you are a part of that experience. The Headshot Guy build’s trust and rapport with you during your shoot and will coach you through every aspect, including your eyes and micro-expressions, which you might not even know you’re doing. It’s our job to make you comfortable making your experience as relaxed as possible. Trust us when we say this, you will be happy with the end result.

If you feel you would like any advice about what happens in our shoots, then please give us a call on 0800 234565 – we are happy to talk through the whole experience. The Headshot Guy is here to guide you to the perfect professional headshot.

Check out our top tips to build confidence on camera:



How you can make an impact in the corporate world!

It’s spring and a fresh start, and for many of you, it may even be a new job or challenge. Reputation within business through word of mouth is still alive and kicking, but how can you really make an impact when you start a new job? The first challenge is getting known.

In many corporate roles, employees have told us the first hurdle is making your presence known internally. If you do this right, working effectively with all departments from marketing to finance will be a walk in the park. This is before you can even start to influence shareholders, investors and customers.

There have been some great conversations after shoots we’ve done in recent months, but from the information we’ve gathered, corporate employees within their first year in role say that; the majority of their online profile views come from other internal employees.


Whether that’s employee’s having a nosy at your CV, figuring out what salary you could be on, understanding how they can work with you to push forward plans, or even because they’ve forgotten your name . . . the point is, who cares? At the end of the day, if your headshot isn’t good, it’s exactly that they are going to remember.

Think of it like this, you wouldn’t want to go to a casino with your colleague in a wetsuit, or a massacred ball with your friend wearing shorts and flip flops. Life is full of choices and this one, for sure, you can take ownership of, and trust us, it will do you heaps of favours.

There’s also the flip side of the coin. Once you’ve settled in, and you really have got a name for yourself as the determined and well respected professional you are, it’s the new starters who will have to get to know who’s who. And as a new starter, we’ve all been there  . . .  it can be a hard time. Proving yourself, building bridges and making connections. But you never know what the new starter has in their kit bag, it could be something of use for that business case you’ve been trying to push through for the past year.

Within the digital sphere especially it’s not easy, and it’s these new starters that can often teach us a thing or two to really help you in those day to day situations, from presentations to reports and even innovation. It will most likely be on their radar to link up with you, but with so many employees present within the corporate castle, new starters can have the upper hand of being choosy. Let’s face it, it’s a blank page, they’ve made no connections yet, so you can’t really get offended if they begin making business plans first with the guy sat opposite you. There can be big ego’s in the corporate office, but it takes a new starter a good few months to figure out who’s who and understand the hierarchal structure. Furthermore, within this period, the people that the new starter networks with and builds relationships with first, can last a lifetime.

In order to figure out who YOU are though unless the new started as been told, would be through a quick Google search, and BAM there you are, in all of your business glory. And I don’t know about you, but I want to show my warm personality, which beams success, through a well thought through headshot. But giving away that I wrestle on a Saturday night isn’t something I particularly want to portray. That headshot is key.

We can give your face more reach than it’s ever had before, a photograph that will network with people before you’ve even met. With people turning to the internet to see who’s who, make sure you have a presence and demonstrate your true character, and that fresh start will stay fresh throughout your whole career.

Abraham Lincoln once said; “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing” Make sure people love your headshot and reputation will naturally follow (as long as you’re good at your job of course!)

The best headshot is the headshot that stands the test of time. When that dreaded email comes through, and you’ve just found out there will be organisational restructure, do you really think the CEO knows everyone in the business? And there’s only one place they will go have a quick search. Online.

Book in a professional headshot with The Headshot Guy now.

6 Tips For Camera Shy Men

How to Build Confidence In Front Of The Camera.

Gents If you find yourself running away from the camera here are our top 6 tips to help you build your confidence and start creating some awesome memories and excellent professional headshots.

  1. Before your shoot raise your arms above your head for 30 seconds. This may seem like a strange thing to do especially if you are already a shy person, but it has been said that Silverback gorillas do this in the wild to build confidence and assert their authority. So wave your hands in the air, get in front of the camera and absolutely smash it! (Metaphorically please don’t smash our cameras)
  1. Wear something that makes you feel like James bond, Smart sophisticated and ready to take on the world. Professor Pine from the University of Hertfordshire discovered that ‘Putting on different clothes creates different thoughts and mental processes.’ So wear something that makes you feel awesome and confident, this could be as little as a favourite pair of pants or why not go all out and wear your superman PJ’s underneath your clothes.
  1. A good photograph uses the whole face and body. While you’re in a shoot or having your photo taken, think of the last time you cried with laughter and let that memory fill into your whole body.
  1. Let the lens be your friend – Change your actions and it will change your mindset. When somebody gets out a camera to take a photo it’s easy to run away and hide. It’s even easier to say yes and get used to having your photo taken. Saying yes to having your photo taken helps you dramatically in three different ways. Firstly, it boosts your confidence, secondly, it stops the rest of the party asking “why don’t you like your photo being taken”, and finally you will have a wonderful image to make a great day last a lifetime.
  1. All the celebs do it, so why can’t you – don’t be afraid to wear a bit of makeup! A first photo shoot can be a little nerve-wracking. And all of us get a little bit sweaty from time to time, especially when we’re nervous. There’s nothing less shameful than dabbing a bit of powder on your forehead, to stop that glistening sweaty shine. Tom Cruise, Brad Pitt and Leonardo Di-Caprio all wear makeup during their films and photo shoots to enhance their appearances, why else do you think they look so good!
  1. Take a few minutes to relax with a few relaxation techniques. The facts are that simple breathing techniques reduce stress and muscle tension, they also slow your heart rate and build your confidence all at the same time! Here are two of our favourites you can do anywhere: 1. Breathe in through your nose for 6 seconds and hold for 6 seconds, and then out through your mouth for 6 seconds. 2. Close your eyes and imagine that your body is filling up with hot gold, imagine that the hot liquid is filling every part of your body right to the top. These two short exercises will make you feel more relaxed and empowered in minutes, plus you can do them anywhere!

Our friendly team have worked with every type of person imaginable so as long as you bring yourself and be open to being coached and directed, you won’t be disappointed. The tips above are not essential, but if you want the very best headshot they can help transform your confidence and make you think positively about having your photo taken.

We will continue lighting people up and if you ever think that you may want to give a shoot a go, to boost your confidence and to create a great new headshot, get in touch with our team and we will create the perfect look you are looking for. If you would like to find out more about professional headshots and where you can use them click here.




Why You Need A Professional Headshot

Would you risk turning up to a business meeting dressed in your office wear and trainers? Me neither, and just like a pair of shoes completes your look, so does a great headshot.

 A professional headshot is a long-lasting first impression for when you are not around.

 Having our heads attached to our bodies is a star quality we all have the privilege of living with. The face is one of the main features we as humans recognise each other by every day. However, professional headshots are much more than just a picture of your face.

A great professional headshot photographer considers body language, your smile, your brand colours, even the way you want to be perceived by your target market. Many people have forgotten the importance of first impressions online. The same way that you wouldn’t risk turning up to a business meeting in your trainers, some people risk their first impression being compromised, through lack of knowledge of just how dramatically influential a professional headshot has in association with you and your business. The fact of the matter is the quality of the visual representation affects the way people perceive the overall product or service, that product or service being your personal brand image.


If you are considering having your headshot taken for any purpose, have it taken by The Headshot Guy because It’s not worth turning up in trainers.

Click HERE to book your professional headshot


TRUTH OR LIES: How to spot a FAKE smile!

You know the situation, the awkwardly raised eyebrows, the tight curl of the lip, the flaring of the right nostril and the straight face that gives nothing away, then finally, it is the cherry on top, the fake smile!

Yes, I have said it the ‘fake smile’, is there anything more threatening, more aggravating, more irritating? I hope not! For me, the ‘fake smile’ is a big no-no!

Just so you can clearly understand what I mean here is an over exaggerated version perfectly demonstrated by Chandler from Friends.

Real life isn’t like friends and professional headshot photographers are above and beyond anything you have just seen in that video. But in all seriousness how do we tell if a person is giving a ‘fake’ or genuine smile?

Well, psychologist Richard Eastman has looked into the phenomenon and now gives a few practical tips on how to solve the issue that lies at the heart of whether someone is being true or false. He states that the key to the fake smile is empathy. ‘Empathy lies at the heart of detecting a real smile! Crucially, a person who is more empathic will notice a real smile.’ In fact, research has shown that the real smile is detectable because of the way the skin crinkles around the eyes, named the ‘Duchenne smile’ after a French physician who enjoyed playing with electrodes and shocking his patients….Nice!

Some of us have trained ourselves to re-enact the ‘Duchenne smile’ and trick other people into believing that we are smiling. This may work in real life but be sure that a camera will pick up on this, and the vast majority of us can spot a fake smile on a photograph a mile off.

Can you spot a FAKE smile’?

Having a genuine smile is important for our ability to trust each other and relate as human beings, it’s not only important for how people come across but it also affects our decisions when interacting with other people.

A good headshot photographer will never ask you to smile but will encourage it through the way they guide you through the shoot, ensuring you have the best headshot with a real smile. That’s why The Headshot Guy is recognised as the best in the business.



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Six tips for Camera Shy Ladies to Build Confidence on Camera

If you find yourself running away from the camera here are our top 6 tips to help you build your confidence and start creating some beautiful memories and excellent professional headshots.

  1. A good photograph uses the whole face and body. While you’re in a shoot or having your photo taken, think of a memory where you could not stop laughing and let that memory fill into your whole body.
  1. Ask your friends to take more photo’s of you, so you can get used the feeling of seeing a still image of yourself that’s not in the mirror. A study shows that Nationally, men check their face 27 times on average each day, against 34 times on average for women. We look at our reflection so often in the mirror that now; when we see a photograph of ourselves we appear to look different. This is because we do look different in the mirror. The more photos other people take of you the better. Unfortunately, this doesn’t work for “selfies” as they imitate the way we look in a mirror, so you are going to have to ask a friend to take a photo or pop on a self-timer.
  1. Be cautious of what styling products you use, some hair products can appear to make your hair look stiff and unnatural. Reveal that natural look by researching what hair products suit your hair colour, texture and style.
  1. Select an outfit that makes you feel great and positive! In a study, researchers found that the clothes you wear actually affect your mood. “The strong link between clothing and mood state suggests we should put on clothes that we associate with happiness, even when feeling low.” This is because when you put on clothes you associate with being happy it makes your mood happier. Ensure your photograph looks great by wearing an outfit that makes you feel positive and confident.
  1. The Power Pose – also perfect for an interview, the power pose is a simple exercise you can do to make you feel relaxed and confident. Just before having your photo shoot pop somewhere quite, stand with your feet firmly on the ground, hands on your hips and stay like that for two minutes without saying anything. This makes your non-verbal communication confident, and after two minutes this confidence soaks into your body and into your shoot. For feeling strange for two minutes this in return enhances your photographs making you look and feel more confident and relaxed.
  1. Visualise the ideal outcome of your photo-shoot or photograph. It doesn’t matter whether you are taking part in the activity or visualising it, the same neural networks of the brain are still being used. By closing your eyes and Visualising the outcome in as much detail as possible it enhances your senses making them more receptive. This helps you feel more confident about achieving your goal because you have already done it in your brain.

Our friendly team has worked with every type of person imaginable so as long as you bring yourself and be open to being coached and directed, you won’t be disappointed. The tips above are not essential, but if you want the very best headshot they can help transform your confidence and make you think positively about having your photo taken.

We will continue lighting people up and if you ever think that you may want to give a shoot a go, to boost your confidence and to create a great new headshot, get in touch with our team and we will create the perfect look you are looking for. If you would like to find out more about professional headshots and where you can use them click here.

To check out some of the ladies that have had their headshots taken with us click here.



Don’t be a Toblerone, Close the Gap!

People are now looking at the famous yellow Prism as incomplete, sub-standard and untrustworthy.


Once a bar being admired by chocolate lovers everywhere, now an old edible brown bicycle stand waiting to be sent back to the manufacturer. The Swiss T, no matter how great of a chocolate bar it may be, has now widened the gap not only between the blocks but also between itself and its audience.

In our terms, the gap in this new chocolate bar (if you can still call it that) symbolises the gap between what people think you look like and what you actually look like.

For example, you might think you look professional on LinkedIn, using a cropped headshot of yourself in a nice suit or dress, but other professionals may think your profile looks incomplete substandard and untrustworthy. The headshot guy aims to close that gap by giving you the perfect headshot, appropriate for your own brand image.

Professionals and other business people want to see you looking at the top of your game when you’re networking with them, this builds their trust and influences their decisions, therefore closing the gap. This could be the deciding factor for that promotion or the new job you are looking for.

Close the gaps between you and your potential business partners and who knows you may be the next Willy Wonka.

Call us on 0800 0234565 for a free consultation of how to close the gap with a great headshot.



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Horror Headshots on Halloween…

The Tale of Michael’s Horror Headshot

It was a cold dark Monday morning and a medium sized business owner called Michael had just uncovered one of the most terrifying things known to business today

He had all the qualifications and experience needed to confidently manage one of the most successful business deals of all time. Everything seemed perfect after all the time, effort, emails and meetings – a 15-year contract was waiting to be signed. The inquisitive potential business partner, who Micheal had been in conversation with for months, had finally decided to take the plunge by purchasing some of Michael’s Company’s state of the art security software.

All of a sudden something terrible happened… Moments before the potential business partner signed the contract, something told her to check Micheal’s Linkedin Profile. She checked LinkedIn for reassurance that Michael was a professional businessman that could be trusted with the security of her business. Michael’s profile appeared on the screen and in that instant the potential investor decided to not sign the contract.

Michael dreamt all night of how this new deal would change his life and the lives of the employees at his company. He turned up to work on Monday morning to an email stating that his potential business partner had pulled out of the deal.

Every time there is a full moon Michael wakes up at midnight with terrors of what more he could have possibly done to seal that deal.

Unbeknown to Michael, the LinkedIn profile photo he was using at the time spooked his potential business partner. His professional photograph that should have been screaming, “I am a secure, trusted, businessman” was instead screaming “look how relaxed and fun I am!” The image Michael used was a cropped photograph of him at a wedding two years ago. His professionalism and his company’s success may have been the best in the world, but his ghastly profile picture made for a very unhappy ending for Michael.


Nightmare situation – Dressed for the occasion, but the wrong occasion…

Don’t make the same mistake as Michael, remember wedding photo’s have no place representing your business or personal brand image on linkedIn. Wearing a stunning dress or fancy suit isn’t enough to create a trusting online profile that business people take seriously. You wouldn’t wear a Halloween outfit on Christmas day or turn up to an interview wearing a cravat or wedding dress, so don’t make the same vital error by the representing yourself online wearing the wrong attire.

Book a dream photo shoot with The Headshot Guy to ensure your brand image is represented throughout your entire business online.

For do’s and don’ts about your LinkedIn profile and headshot click here.

To get your free quote on your dream Headshot Guy photo shoot click here.





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Even the Victorians had fun in front of the camera…


Many of us enjoy being silly in front of the camera – in fact being silly in front of the camera can work wonders for your headshot. It’s pleasantly surprising to see that our Victorian ancestors also had lots of fun during their photo shoots.

These refreshing photographs show that our Victorian ancestors, who are renowned for their stiff and proper personalities, weren’t afraid to let their guard down and produce photos with oodles of character.


We have no idea who or what is known about the people or dog in these headshots or the reason for them being taken. What we do know is that, apart from their clothing, these photos are very much like the fun ones we often take in our shoots as you can see.

The Woodhorn Museum in Washington displayed The Victorian headshots as part of an expedition, less than two hours away from our Leeds studio.

The Headshot Guy encourages you to let loose in your shoots by pulling funny and unusual faces. From our experience this builds confidence in front of the camera whilst creating a brief stress release for those hectic weeks. A photo shoot like the one in the video generates vibrant engagement with the colleagues in your business, providing them something positive to talk about on the commute home.



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