How to Look Good on Camera: 12 Tips to Triumph

So, you’re wondering how to look good on camera. Sometimes it feels like the holy grail, doesn’t it? Some people seem to look great in photos no matter what. Unfortunately, you’re not one of them. In fact, you become an awkward mess the moment somebody foists a lens in your general direction. Ho hum. We can fix that, so don’t worry.

In the digital age it really is useful to have one or two photos of yourself that look great. And put it this way: you don’t want to look bad on camera, do you?

Here are twelve tips that will help you shine on camera. [Read more…]

How to Maximise Your ‘About Us’ Page – 10 Top Tips

The 'About Us' page is one of the most important pages on your website

The ‘About Us’ page is one of the most important pages on your website; in fact, for many sites it is one of the most visited pages they have. As well as this, Google now measures websites based on what they call ‘EAT’: Expertise, Authoritativeness and Trustworthiness. Your ‘About Us’ page is critical in proving your worth in these metrics and thus boosting the SEO for your site.

SEO and Google rankings aside, your ‘About Us’ page is really about introducing your company to visitors; telling them who you are and what you do, whilst also showing a little of the personality and brand of your company. It is a key component in persuading potential clients to do business with you.

Here are 10 tips for improving your ‘About Us’ Page:

[Read more…]

How to Build a Personal Brand: Six Tips for Success

Business Personal Brand Makeover PhotoshootKeen to find out how to build a personal brand? It doesn’t need to take forever or break the bank. Here are six quick tips to help you show the world who you are.

What does your personal brand mean?

First things first. What is a personal brand? Well, not to get all middle-management speak but think of it as your promise to the world. It’s a definition and distillation of who you are, what you do and what you represent. And it gives you a lens through which you present yourself.

[Read more…]

How to Take the Perfect Headshot

So you want to take the perfect headshot? Well, here’s to you! Making the decision to put yourself out there with a professional headshot is a bold and confident step. It’s also one that will help you to establish your credibility, attract exciting opportunities and build new relationships. Yes, the right headshot can transform your personal brand. But before you go into the studio, here’s eight questions you should ask yourself (and good answers, too) to help you get the confident, approachable and assured image you’re searching for.

[Read more…]

Skin – Drinks To Make It Perfect

If you’re even remotely concerned about your physical appearance or your health (let’s be honest, most of us are) then looking after your skin is vital. Improving your skin’s health makes it more capable of fighting the signs of ageing; it heals much faster and deters disease or infection better than unhealthy skin does. It is affected by a whole host of variables but today we will focus on a simple step to fantastic skin – which drinks are best to develop and sustain glowing, youthful and radiant look?

WATER – Drinking up to 8 glasses of water a day will help rid the body and skin of toxins. Considering how much of our body is made up of water (around 70%), the benefits of drinking enough water cannot be understated.


BONE BROTH – Don’t be deterred by the off-putting name, bone broth has plenty of vitamins and minerals from the broken down bones which are said to have powerful healing properties. It contains masses of collagen, magnesium and calcium, which are all vital ingredients for that glowing body you’ve been searching for.

POMEGRANATE JUICE – Pomegranate juice has powerful antioxidant properties, aids cellular regeneration and has fantastic anti-aging properties. Not only this, it can also prevent damage caused by free radicals.

GREEN TEA – Green tea has a whole host of benefits. It has anti-aging and antioxidant benefits that can help delay signs of ageing skin such as wrinkles, sagging and sunspots. It can help clear acne, reduce puffiness and improve overall skin complexion.

GREEN JUICE – Probably one of the healthiest and revitalising drinks on the list, stocked to the brim with essential vitamins and minerals needed for glowing skin! Green juice can come in a variety of forms and you can blend veg (along with fruits) to your liking. There are masses of different recipes online so it’s simple to get involved!

BLACK TEA – Perfect for oily skin types! Black tea contains tannic acid which has astringent and antiperspirant properties, great for those whose skin becomes oily due to sweating! Don’t sweat it and give the black tea a try to clear up that shine!

ALOE VERA JUICE – Used since ancient times and nicknamed the “plant of immortality” by the Egyptians, aloe vera juice fights against them all! It is the perfect treatment for sunburn, scar reduction, acne and aging. In fact, aloe vera juice goes beyond skin care and can work wonders for your body!

CARROT JUICE – If you don’t want to spend masses on skin care products, give carrot juice a try! It has been known to hydrate your skin, reduce redness, provide an even tone and even reduce scarring! All you need to do is pick up some carrots from your local!Carrot Juice for better skin

OOLONG TEA – This ancient tea is also known as wu liang, after the Chinese tea leaf harvester who shared the same name many centuries ago. Similarly to green tea, this tea is known to improve your skin’s youthfulness! It’s been proven to improve colour, diminish dark spots and wrinkles, improve skin tone and can also be used as an effective sunscreen!

RED WINE – For the drinkers out there, this one will come as a relief! Besides the surprising benefit that a glass or two of red wine can improve your heart’s health red wine’s antioxidants can help battle against acne and other painful skin conditions. That’s not to advocate drowning yourself in red wine (unfortunately)!

Six tips for camera shy ladies – click here 

Top tips for camera shy men – click here

How To Manage Stress – Take Time To Relax!

We live in a world where we always feel that we have forgotten something because we live such busy lives. Our work and personal lives are now so fast-paced that we don’t even find time to sit still and take a breather before heading into meetings. If you are anything like me, you only get time to think about the next steps in your day when you’re driving from one meeting to the next. With frequent performance reviews and fast paced online meetings, the mind is naturally under constant pressure to perform to the best of its ability.

Here are 3 simple techniques for entrepreneurs and business professionals that you should use before heading into a meeting or before you get home. These techniques won’t just help relax your mind and enhance your overall health and well-being but will improve the transparency of your positive attitude in front of the camera.

1) Tunes: Something we all love to hear is music. Music can be the best medicine to cure a stressful mind. Your own feel good songs are a great way of soothing your senses and will have a positive impact on your emotions. Listen to your favourite songs whilst in the shower or on your way to work and you will begin to feel relaxed.

2) Tidiness: The environment we are surrounded by, both at home and at work, has an impact on our minds. To keep yourself relaxed, it is essential to building a positive and calm environment. A messy home and work environment can often cloud your mind. Clean the mess and free your mind, I assure you it will have a positive effect on your life and your professional photo shoot (if you have one coming up).

3) Tranquillity: A technique that is often associated with relaxation is yoga. Yoga is a popular activity to de-clutter the mind, but in reality, we don’t all have the time to roll out our yoga mats on the tube. We do however have time for a little meditation and it doesn’t have to be anything too time-consuming. I take 100 breaths, I count them and I try not to think about anything else. This is a technique that works really well for me and yes, it’s only counting. This gives my brain something to do whilst my body has a rest. After 100 breaths I forget that I’m counting and my whole body feels at peace and ready to embrace the next part of my day.

To find out more about other ways to improve your work home lifestyle please read our blog Your Face Says it All.

Show your Face…

Just had an awkward moment sat in Costa. Have you ever had a thought running through your head then accidentally spurted it out loud? Yeah.. That just happened.

Sat here alone and I’ve basically just yelled: “OH, this is such an important tip!” Heads turn either from bewilderment or amusement I can’t tell but I sit here writing this blog anyway for you albeit a bit red-faced.

Anyway, one of the important things you can do with your branding is to SHOW YOUR FACE!

John Cassidy The Headshot Guy ®

Sounds scary, I know right? But we do it every day. Why shouldn’t we do it online?

Last week I was talking to one of my old friends from high school who has set up her own company. The company is still in the early stages and she was telling me how she wasn’t quite seeing growth as quickly as she’d like.. With that said, we entered the web address and had a look at her company’s website and social media. Then it hit me…I see this mistake made again and again and again.

“When people go on your website they are buying your product to meet their needs (DUH!) but they are also investing in YOU! They believe in you and they want to see you can offer them! What I can see just by quickly taking a look at your online presence is that there isn’t very much of you in there at all. So when I visited your website, your face wasn’t shown, the only place I could find it was in a tiny box at the bottom of the screen. Show your face, let them know who you are and let your personality shine through on centre-stage. It’s literally one of the most vital ways to connect with your audience and sell your product.. Go get ’em!”

Because here is the thing. As a business owner, you are a personal brand and that is an awesome thing. You have the power to market yourself and more people will buy the product because they like you and they believe in you. It provides the perfect advantage over all the faceless brands out there that people have trouble connecting with and trusting, particularly in the early stages when your brand hasn’t got much recognition yet.

So that’s all good and well but what are some ways you can show off your face and connect better with your existing and potential customers?

There are two very simple steps.

  1. Get professional photos done. Yep, get ready… And let’s make them better than the embarrassing photo in your high school yearbook. Photographers at The Headshot Guy will capture your personality (whether you are super fun and outgoing or serious and no-nonsense) and know how to use the camera perfectly to make your best features shine! Advanced tip: have a few different outfits, get different angles and also get some photos of you pointing into space which can be super helpful later when you’re advertising on your website.
  2. Your photo needs to be on EVERYTHING. And we mean EVERYTHING. That means when they click on your website and see you, they’ll remember you. When they look at their business cards laying around their house, they’ll remember you. When they’re in bed at nigh… Well maybe that’s not what we’re aiming for but you get the picture.

Just remember there is only one of you so let people see and remember your face.

Have a fantastic day from everyone at The Headshot Guy.

How to look and feel healthy for your shoot!

You’ve made the right choice, took the plunge and booked your big day to have a professional headshot. Congratulations! Your professional headshot can provide you with a whole host of benefits! With that said, there is still plenty of things you can do to make the most out of your photo shoot to ensure you are sparklingly radiant on the day!

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Here’s some simple prep you can do for the weeks prior to your shoot that will make you look and feel healthier, clearer and revitalised.

DRINK LOTS OF WATER! – Drinking lots of water each day will help rid the body and skin of toxins, providing you with a clearer complexion. This isn’t to say that you should only drink water because it can often lead to unhealthy spikes in blood sugar levels but it is important that you make sure you still hydrate with water regularly and try to keep tabs on the soda!

CUT BACK ON THE SODIUM! – As many as 9 out of 10 of us are eating too much salt! Apart from the fact that eating too much salt can raise your blood pressure, it also leads to bloating and puffiness due to the extra water being held in your body. Reducing sodium is a great tip to reduce puffiness in the face and particularly around the eyes. If you want to look awake and like you haven’t just rolled out of bed consider cutting back on the sodium!

WATCH YOUR NUTRITION – Eating plenty of fruit and vegetables rich in antioxidants is good for your body and your skin! The consumption of certain vitamins, minerals, and other beneficial compounds in the diet is one of the most effective ways to treat skin conditions and improve the look and feel of one’s skin. An easy tip is to try and get as much variety in colour as possible in your diet!

BUILD YOUR SKIN CARE ROUTINE! – There’s lots of information you can find online how to build your skin care routine dependent on whether your skin type is oily, dry, etc. The most basic and useful things you can do is to remember to wash your face no more than twice a day with a gentle cleanser, exfoliate once or twice a week and regularly use moisturiser to keep your skin hydrated and vitalized!

GET IN THE ZONE! – “A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely”, Roald Dahl. By doing things to improve your mental health and positivity, your thoughts will begin to radiate onto your face. One of the best things you can do to be positive is to spend 10 minutes a day doing meditation or yoga. Meditation and yoga not only balances your mind but your body too! If you’re new to meditation or yoga there are plenty of videos on YouTube aimed at beginners that you can use to begin today!

DO FACIAL EXERCISES! – Your facial muscles play a key role in shaping your face. By doing simple facial exercises you can help tone and tighten your facial muscles, which helps support your skin and prevent sagging. Not only this, but facial exercises help improve the blood flow throughout your face which can actually help counteract wrinkles! Cosmetic surgery isn’t always the answer! Look for some facial exercises online that can help improve crow’s feet, drooping eyelids or even cheek lines and sagging skin!

5 things that guarantee your promotion


We’ve all got to start somewhere and it can be hard work working from the bottom up but it’s got to be done. Just think, one day you could be the one at the top of the tower block planning your next big business move while your business orchestrates itself like a finely tuned machine. It doesn’t happen overnight though, you’ve got to work at it and you have to work hard. There are simple tricks that you can do though to speed up the process and take the load off your shoulders.

So you’ve landed that job you’ve been after for a while now and you’ve been working your socks off. You know you’re ready for more responsibility (and more pay) but does your boss think the same? Here’s 5 ways to prove to your boss that you’re ready for that big promotion.

  1. Forward thinking, come with ideas – Don’t just manage your standard work routine, get it done and go home. Demonstrate to your boss that you care about the business, be innovative, be creative, propose fresh ideas and can keep the business at the forefront above its competitors. It shows that you don’t just care about your paycheck but you also care about the business (which is a very good thing to share with your boss). This is what gets you recognized.
  2. Make your manager’s life easier –Your boss knows what’s best for the business and they need time to make big decisions to lead the whole company in the direction it needs to go. Do things without being asked, think one step ahead, give your boss more free time to focus on other areas that need improving because they know full well you are capable of working independently. Make your boss’s job easier and allow them to develop trust in you.
  3. Work well with colleagues – Do you know a person who is clearly fantastic at doing their job but they have never been promoted because they just don’t get on well with other people? Ultimately, more responsibility normally means managing others and their workload. No matter how good you are at your job, colleagues need to trust you and care about helping you for the benefit of the business. If your peers trust and respect you then you’re one step closer to that promotion.
  4. Look the part – It’s unlikely you’re going to get a promotion when you can’t even remember to iron your shirt. The way to make your bosses decision even easier when deciding to give you a promotion is to look the part. Look as if you can already visualize yourself in that role. Slick and professional. Not only in the physical realm, but online too. Use a professional headshot. Do your social media checks. It makes it a lot easier for other people to consider you when you’ve considered yourself first.
  5. Make them aware you want a promotion – After all, you can work as hard as you like, your boss may be a great manager but they aren’t always mind readers and how are they supposed to know if you don’t tell them? It’s never an easy decision for managers to dish out more money but if you’re demonstrating you’re worth it by following the tips above, you’ll make their decision a whole lot easier.

Look the part online and tick off one of the steps for your promotion. Book your professional headshot with The Headshot Guy at your local studio. Or find out more about why you need a professional headshot here.

5 ways to get your boss Linkedin savvy!


LinkedIn is the social media powerhouse of the business world. It is the go-to platform for your business to gain exposure and with its enormous reach, it is the place you need to be sharing interesting content, highlighting your events or products, engaging followers and cementing your place as experts in your industry. Company credibility can be made here as quickly as it can be shattered.

Here are 5 things your boss should know and if they don’t – here’s 5 ways to impress them.

  1. Links – Employee LinkedIn profiles should be linked to the company’s LinkedIn profile and vice versa. Why? Exposure, exposure, exposure. The more links you have between a variety of profiles the greater the opportunity is for people to find the business. Before you insert the links make sure your boss checks all employee Linked In Profiles to make sure they’re professional!
  2. Employee Personal Profiles – Each employee Linked In profile should be descriptive, impactful and engaging. You shouldn’t just have your job title and the company you work for (although this is vital too), talk about your strengths, passions, ambitions and goals. This entices the reader and really adds a meaningful human connection, which is a big player in engagement.
  3. Professional Headshot – Each profile should have a Professional Headshot as putting a face to a name dramatically increases recognition and interaction. Wear what you would wear to work and make sure you radiate a professional image! This doesn’t mean you can’t have a big smile on your face! Company Headshots are perfect for this as it means all employees radiate the same branding.
  4. Settings – Increase your visibility! Customize what parts of your profile people can see before they are connected to you. Remember, more visibility = more likely to be found in relevant searches. To change your settings to allow greater visibility select the drop down button in the top right of your profile page – go to settings and click on the Profile tab to display privacy settings and tailor them to your liking!
  5. Share – Make sure employees are sharing company content on LinkedIn. The more channels you have broadcasting your content the more visibility you will receive. This may sound like a difficult task to engage employees but there are plenty of ways to encourage social sharing. For example, highlight how the increase in exposure can reach potential customers, driving more leads and sales and potentially resulting in higher profits or bonuses! If you don’t have a current incentive for employees – make one!

Does Your LinkedIn Profile Earn Its Keep? Find out here.