When it comes to business, LinkedIn is surpassing all other social media platforms and is used a lot more than you may realise. Did you know that more than half of B2B companies are using LinkedIn to source customers and nine out of ten recruiters use LinkedIn to check potential employees? The importance of your LinkedIn profile is immeasurable.
It’s clear that to maximise your opportunities it is vital that not only people can find your LinkedIn page but that your LinkedIn page finds them.
We have put together the most effective tricks you can do to get more views on your LinkedIn page and rank higher on Google.
Complete your profile – probably one of the most obvious things you can do to make your LinkedIn page more visible is to complete your profile! The more content you have available the more views you will receive. Include sample links to your work, fill out your job descriptions, ask for and give recommendations. If you need more information on this don’t forget you can use LinkedIn’s “Profile Strength” tool to help you cover all your bases.
Choose a Professional Picture – Feel free to put your drinking, partying and social pictures on other social media plat forms (with very good privacy settings) but do not do this on LinkedIn! Show off your profile with a professional headshot that can capture an element of trust and authority that is hard to express in any of your less professional images. Uploading a good photo will also improve your Google ranking as it will now be listed on Google Images.
Claim your Name – Change your URL for LinkedIn so that you are more easily found by real life connections. When searching for you, your LinkedIn profile will appear higher as your URL mentions it too! Not only this but a custom URL that looks clean looks undoubtedly more professional.
Add Keywords to Your Name – Adding a keyword such as your job role in your name field on LinkedIn, makes it easier for potential businesses and employers to find and target you on Google. A great example of this would be if you worked in Search Engine Optimisation enter your name as “John Smith – SEO”. Take note, LinkedIn will allow 40 characters in your “last name” field but this doesn’t mean you should use all the characters (make it short and sweet!).
Enhance your Professional Headline – After reading your name, most people will view your professional headline next. Most people use this section to write their job role and where they currently work, the only problem with this is that there can be thousands of people with the same job role and you won’t stand out from the crowd. Use this section as a chance to highlight some of your achievements that make you outstanding in your job role. For example, “SEO Specialist, Delivers ROI of 200%+, Worked with Apple” etc.
Strengthen your Page with Links – You will have the option to include additional information, this is where you can include links to your website and other social profiles. Lots of trusted links = higher Google rankings! Simple! A trusted link is one that gets many views already such as a popular website of your own or a news article that speaks about you and your business. You can even use your Youtube channel, Twitter, WordPress or any other social media platform that has a significant number of views. However, do try to relate the links in your additional information to yourself or your business.
For more tips and tricks click here.