The way in which we seek people out has changed drastically over the last several years. When looking to buy a product or service from someone, unless we get a recommendation, we tend to do a Google search and then take a look at their website or social media profiles. So what makes a person’s profile or website credible?
There are certain professions where people do need to meet a certain standard and one that sticks out in my mind is a business coach. If you’re looking for someone to come in to your business and help you to improve in areas that you are not meeting your full potential, you will be looking for a professional – in all senses of the word. You will be looking for a person who represents him or herself in a certain way online and as discussed before your profile picture can count for a lot.
We all make snap decisions about users based on their social media profiles but it would be very interesting to turn the tables and to scrutinize our own profiles or website. I believe it would be beneficial to, every so often, go through our own profile or site line by line and try to imagine what people think when they read our bio or about page for the first time and then ask ourselves the all-important question – would you buy from you? After all, our profiles or websites are often the first point of call people have with our business and it is essential to make a lasting impression.
If we build and edit our profiles and websites in such a way that we make sure our credibility comes shining through and that the information and text we provide reflects the values of the industry we endeavor to be successful in then it should be a relatively easy question to answer when considering the question would you buy from you? It is important that the answer to that question is yes because in a competitive market if you don’t believe in your own brand and your abilities why would anyone else?
So would you buy from you? If not, why not? I’d love to hear your opinion on this matter. Leave me a comment or get in touch via Twitter.