Whatever your profession might be, reliability is key in making a first impression that attracts clients and makes you stand out. This, however, holds particularly true for the insurance industry, where clients make decisions that affect their long-term financial security and wellbeing. Reliability is the most essential quality they are looking for. Needless to say, suitable professional headshots are often the first element of building trust.
In the age of social media, businesses can no longer ignore the importance of their online image. Your representation on websites or platforms such as LinkedIn can determine how clients perceive you and whether you win their approval. Those without professional headshots on their profiles are already at a disadvantage.
Even worse, many upload photos that might sit well with friends and family, but lack the professional edge that would help their reputation. Is it enough to dress smart and be well-groomed? Not quite. Believe it or not, some even upload images with their spouse or their dog. Others make less obvious mistakes – such as mismatching clothes, the wrong angle or unflattering lighting.
It is often difficult to define what sets apart a casual headshot from an effective and serious one. From your facial expression to the quality of the image, there are many factors at play that can all influence how you are received. If your aim is to rise above your competitors, it is advisable to leave your photo in the hands of an experienced professional – someone who knows how to bring out your best in front of the camera.