Create Brand ‘Me’. Think about the messages you want to project through your photograph, e.g. professional, confident, approachable, authoritative, creative, listening, caring. Your photographer will be able to bring all of these out in your images.
When managing your career, think of your public persona as a brand. What is your ‘Brand Me’? What do you stand for? What are your passions and values? You can’t underestimate the importance of creating a consistent image across all of your marketing, be it PR, online profiles or direct mail. People need to know automatically who you are. Your headshot is like your logo.
Having a warm, approachable yet professional headshot will help you build credibility in your field and establish your personal brand.