The digital revolution has begun. In fact, the digital revolution is well underway and everybody knows it (unless you’ve been hiding under a rock for the past decade or two). The rising impact social media and the internet plays in people’s lives has doubled with the speed that technology is advancing. Technology is now the main influence of people’s decisions to delve into the world of digital photography.
It hasn’t all been sunshine and lolly pops though, Boots, the pharmacy and beauty chain, has been the most recent victim to the rise of digital photography and says that traditional photo printing is continuing to decline, forcing the store to close 220 in-store photo labs, which could threaten 400 jobs in the UK. But with that said, the downfall of traditional photo printing only paves the way for more businesses to develop digitally. According to Samsung, 2.5 billion people around the globe have a digital camera and it was the mobile phone, in particular, that brought digital photography to the forefront.
Nowadays, digital photography is impossible to ignore. If you go to a music festival, you will see a hoard of fans, arms outstretched, camera light on, capturing every moment. If you go to London, Paris, Japan or even Scunthorpe (nothing against Scunthorpians) you will see people of every age and creed eagerly taking selfies or snapping sunsets on their phone.
People are interested in digital photography for a number of reasons. The ease of producing instant images, the quality of the image, the ability to post produce images and edit them to your liking and sometimes just out of curiosity for the new technology! Whatever the reason is, digital photography is perhaps one of the most prominent features in 21st-century life today.
So the obvious question to ask is, where do all these photos go? The answer is simple. Social media – whether it be Facebook, Instagram, LinkedIn, Snapchat or respective blogs, there is a LOT of money in social media and the rise of digital
photography has played a key role in that. For example, in 2012 Facebook bought Instagram for one BILLION dollars. This is merely a testament to the importance of photography in social media.
With that said, not all photo’s are deemed “Facebook” worthy. Photos that are of poor quality or could depict leading an “irresponsible” life style are probably not best when posting on social media. In fact, different styles of photography work best for different platforms. On LinkedIn for example, a Professional Headshot is the way to go as it portrays a trusting, warm, responsible and professional demeanour that’s perfect for business! A professional headshot is also perfect for your blog or business website! On the other hand, it is, of course, acceptable for you to have a silly face on your Snapchat profile picture!
If you’re interested in learning more about digital photography and Professional Headshots, please contact us
