A natural smile is your most important business tool. A stern face on your headshot won’t win you many friends or make people want to work with you – unless you happen to be a bouncer or a rugby prop forward! In the professional world, not smiling can give the impression that you are unapproachable, aloof or a poor communicator.

Just about everybody has a smile that looks good on them and, most importantly, it’s unique. No one in the world smiles quite like you, so use it.