Use the right photos to boost your website image. An image is a powerful tool and a great one can really make a website. Just as an eye catching photograph in a newspaper or magazine entices you to stop and read more, professional images on your website will immediately demonstrate to your clients that you […]

Your image is an asset. One of the biggest assets that gives people their first impression of your brand. The power of an image cannot be underestimated. My business card has a picture of me on it, and it is effective for two reasons. Firstly, it stands out from the crowd and secondly it reminds

What are your real secret weapons in headshots? “WOW is that really me” and “Hey there miracle worker” are just 2 comments from happy female clients after recent portrait sittings with me. What’s so special about these comments? Well I’m used to getting really great comments from my clients after a shoot but I expect

Three-time Olympic gold medal-winning sailor Ben Ainslie and England spinner Monty Panesar were 2 of my subjects these past couple of weeks. I photographed Ben with his mum at the Royal Lymington Yacht Club and Monty at a Travel Lodge hotel in Luton. One location had terrific potential (but awful weather) and the other was

Starting on the 3 Nov, we’ve had a busy week marketing and networking as well as a few photography commissions. When networking it’s vital that you follow up on good leads. I always write details on any business cards I receive, such as where we met and a couple of notes on what we talked

This week I discovered that the endless list of jobs I had going around in my head actually wasn’t as long as I’d previously thought. Lots of us say “Oh I’ve got so much to do, there’s just not enough hours in the day”. Well, this week I discovered a way of writing a to

Google Page 1 Ranking. Hooray! Typed in “Business Portraits” yesterday just to see what was going on on the world of corporate photography and was looking down the list and hey presto guess who was at No 5 in the hit parade out of 7,240,00 results. Yes yours truly John Cassidy Photography.

Tuesday 20th October Photography was a business portrait shoot with Peter & Julie Morris of Pinewood Asset Finance Attended a Marketing Strategy Workshop on Wednesday run by “marketing guru” Nigel Temple. It was a very valuable day for both me and 10 other members of The Marketing Compass. I came away with some great “low

See our headshot demographic here: Business people People in professional practice Website Designers Marketing Professionals Business Coaches Image Consultants Graphic Designers

This week started with a “one to one” shoot for The Times at Woburn Golf Club with Ian Poulter who was launching the Autumn/Winter collection of his leisureware range. These events are typical of quite a lot of work I do for the paper. You usually go along with a journalist and get an hour