This month I am launching my Challenge Cassidy campaign. Now I love a challenge and I also love photographing people who hate having their photos taken or are just very nervous about visiting a professional photographer. So I’m combining the 2 and trying to find all those camera-phobes and self confessed “non photogenic” people to […]

Faces on Twitter – As many of you will have realised I am a big fan of social media – I’ve got profiles on quite a few including Ecademy, Linkedin, Facebook, Plaxo, Xing, Naymz and Twitter. Now Twitter is both interesting and useful, as well as being fabulously original.  People use it to keep informed,

We have been digitized.  When the Prime Minister’s wife starts to Twitter, you know a revolution has not just started, but is already rolling. Get digital! Digital social and business networking brings many opportunities, not least the ability to stay and get in touch with so many more people.  People who would ordinarily fall out

Do you need image advice for your headshot? If you’re serious about growing your business you should be promoting yourself online and part of the digital networking phenomenon. You should have a presence on some if not all of these sites – ecademy, Linked-in, Facebook & Twitter as well as contributing to blogs and forums. 

You say it best when you say nothing at all. Catching someone’s eye is often down to chance – chance that you both happen to be there at the same time and in the same place, and chance that your smile is reciprocated.  You could be on the train, in the queue for the supermarket,

If you are looking for a new job at the moment, you will be well aware that you are not alone. This is not an easy time for anyone out of work. So it’s important to give yourself the best chance: psychologically and practically. Let me explain.

Your personality is just so you! Whether you are introvert, extrovert, bubbly, thoughtful, funny, serious or a dangerous mixture of all the above – your personality is what presents the inner you to the outer world.

Make an Impression – Imagine the scene – You have booked big networking event – all the movers and shakers in your industry will be there: large businesses, small business, suppliers and purchasers. You collect your name badge from reception and take a look through the doors. A room full of people you don’t know

I’ve been talking to quite a few people recently who have been using LinkedIn with great success.  Whether getting in touch with people you used to work with, making new contacts, or finding people that work in a specific sector or company, LinkedIn is a treasure trove.  

Publicising your business – In these challenging times there are many different ways you can publicise your business. One is through PR – writing articles for specialist or general publications.