What are your real secret weapons in headshots? “WOW is that really me” and “Hey there miracle worker” are just 2 comments from happy female clients after recent portrait sittings with me. What’s so special about these comments? Well I’m used to getting really great comments from my clients after a shoot but I expect […]

Three-time Olympic gold medal-winning sailor Ben Ainslie and England spinner Monty Panesar were 2 of my subjects these past couple of weeks. I photographed Ben with his mum at the Royal Lymington Yacht Club and Monty at a Travel Lodge hotel in Luton. One location had terrific potential (but awful weather) and the other was

Starting on the 3 Nov, we’ve had a busy week marketing and networking as well as a few photography commissions. When networking it’s vital that you follow up on good leads. I always write details on any business cards I receive, such as where we met and a couple of notes on what we talked

This week I discovered that the endless list of jobs I had going around in my head actually wasn’t as long as I’d previously thought. Lots of us say “Oh I’ve got so much to do, there’s just not enough hours in the day”. Well, this week I discovered a way of writing a to

Google Page 1 Ranking. Hooray! Typed in “Business Portraits” yesterday just to see what was going on on the world of corporate photography and was looking down the list and hey presto guess who was at No 5 in the hit parade out of 7,240,00 results. Yes yours truly John Cassidy Photography.

Tuesday 20th October Photography was a business portrait shoot with Peter & Julie Morris of Pinewood Asset Finance Attended a Marketing Strategy Workshop on Wednesday run by “marketing guru” Nigel Temple. It was a very valuable day for both me and 10 other members of The Marketing Compass. I came away with some great “low

See our headshot demographic here: Business people People in professional practice Website Designers Marketing Professionals Business Coaches Image Consultants Graphic Designers

This week started with a “one to one” shoot for The Times at Woburn Golf Club with Ian Poulter who was launching the Autumn/Winter collection of his leisureware range. These events are typical of quite a lot of work I do for the paper. You usually go along with a journalist and get an hour

Top 10 Tips for Headshots 1. Learn how to fold your arms. Practise by extending your arms in front of you, taking your right hand and tucking it under your left armpit, taking your left arm under your right arm and placing it on your right bicep. Don’t clutch your elbow or your forearm. It

Photography for your business – What is the best way to utilise? Your brand values are reflected in everything from the words you use to the design of your marketing materials and the way your staff answer the phone.  A mismatch between any of these elements will weaken your business image. Don’t forget that it