Through a different lens… I’d always looked a bit longingly at great headshots. Not those posed, ‘glamour shot’ affairs, but the simple ones that seem to capture people’s inner spark. The rise of social media, with its ubiquitous avatars, only made me more envious. Aside from my wedding pictures, I’d never had any professional photos

Create Brand ‘Me’. Think about the messages you want to project through your photograph, e.g. professional, confident, approachable, authoritative, creative, listening, caring.  Your photographer will be able to bring all of these out in your images. When managing your career, think of your public persona as a brand. What is your ‘Brand Me’?  What do

Be Recognised! When someone searches for you online, you need to ‘own’ the first page of Google. You are who Google says you are. A consistent headshot will reinforce your message and make you recognisable you wherever you are, even in a crowded room.

Be coachable! Listen to and be guided by your photographer. They will want to take you on a journey and teach you how to look and feel fantastic in front of the camera. The shots at the start of the session will be very different to those at the end of the session after you’ve

Headshot uses – Website banners! One of the ways to make your website stand out is to add your photo to your website banner. This really helps personalise your website and shows you as the professional that you are. Obviously you need to use a great image which captures you at your best, showing oodles

Below is the latest version of our newsletter.  To receive your copy each month simply sign up on the homepage of the website (7 Biggest Headshot Mistakes section) Welcome to October Newsletter –   First Impressions Count Like it or not people searching for you online make their minds up about who you are based

Illuminate your brand. I recently had the pleasure of photographing the lovely Miti Ampoma from Miticom who has one of the biggest and most engaging smiles of anyone I’ve photographed. Miti is a communications expert and her mission is to put the soul back into business communication. Her recently launched book “The Innovative Communicator” shows how

I recently photographed a very inspirational chap called Richard Cook who has a condition called congential dysmelia. He says it has no meaning to him now so just says he was born with ‘short arms’. Richard contacted me as he wanted some photographs to illustrate a book he is writing called “Success in my hands,

This month I am launching my Challenge Cassidy campaign. Now I love a challenge and I also love photographing people who hate having their photos taken or are just very nervous about visiting a professional photographer. So I’m combining the 2 and trying to find all those camera-phobes and self confessed “non photogenic” people to

Faces on Twitter – As many of you will have realised I am a big fan of social media – I’ve got profiles on quite a few including Ecademy, Linkedin, Facebook, Plaxo, Xing, Naymz and Twitter. Now Twitter is both interesting and useful, as well as being fabulously original.  People use it to keep informed,