Smiles mean business – Your smile is your best business tool. A good smile will show interest, confidence and approachability. A bad one will display a lack of competence, reliability and self-assurance. Ron Gutman, author of Smile: The Astonishing Powers of a Simple Act found that “not only do we judge smiling faces as more attractive than

Your photographer isn’t there to make you look bad; your images represent their brand, too. Relax and have fun. The John Cassidy Law of Headshots is, the more fun you have, the better your images will be. Check out ‘America’s Next Top Model’ on TV and get some tips from the pros. See how they

Put your best foot forward. A great headshot starts from the feet. Make sure your feet are positioned correctly and that your weight is not evenly distributed. Try standing on your back leg with your front leg turned and angled towards the camera position. Or even stand on one leg with the other leg hooked

Look into my eyes! Always look through the lens of the camera and picture the people who’ll be looking at your photograph. Think of a client you want to win or a magazine article about you and your amazing success.  What would you would like them to say about you when they see your photograph

To airbrush or not to airbrush? The camera may not lie, but Photoshop has been known to tell a few porkies. Help is at hand if needed and most photographers will be more than happy to do some basic retouching, such as eliminating stray hairs, reducing facial lines or bags under the eyes, and removing

Why should you book The Headshot Guy? It may seem easy but there’s a lot more to creating a professional headshot than sitting down in front of the camera and smiling. Unlike other general photographers who’ll typically take 100’s of photos to get one or two good ones I’ve developed a unique process which guarantees my clients become

Make-up for a professional headshot should be simple but well done. It should help the viewer focus on your eyes and mouth, the essence of the headshot. Most photographers can recommend a professional make-up artist to ensure you’re looking your absolute best. And that means one less thing for you to worry about.  

Strike a rapport! It helps to have a great rapport with your photographer. Chat to them and meet them beforehand. It’s vital that the two of you click: the more relaxed you are, the higher the chances of getting a range of images you’re happy with.

Get your image out there! Once you have your new headshot, use it. Think about all the different ways in which you could use your image: update your business card, add it to your e-mail signature, take out an ad in your local newspaper, write a press release about a project you’re working on, write