Here are a few questions to think about before your shoot to help you get the right headshot.
- What’s your primary reason for wanting a professional headshot?
- Why are you doing it now & how are you hoping to improve on a previous image?
- When do you need it by?
- What are the main visual messages you would like to communicate and are these representative of the core values of your business? (confidence, approachability, trust, professional, caring, fun, quirky…)
- Who is your ideal client, or target audience, that you are looking to attract?
- What’s the very best thing that can happen, as a result of having a professional headshot? What will achieving that result mean to you?
- How many (final) images do you want/need?
- Do you need images in different outfits, for different audiences?
- Do you need any fuller length or talking head ‘action’ shots?
- Have you seen any styles or examples of professional headshot photos that you particularly like? (Send before or bring along)
- Have you any particular worries or concerns about being photographed?
- Have you thought about where else you could use your headshots? (Website, business card, social media presence: LinkedIn, Twitter, Facebook, speaker biography, press releases, book cover, products, roll up banners, email signature, online dating…)
- Does your business have brand colours?
- Have you got any colleagues that need a professional headshot, which may also improve your company’s management profile?