Leadership, Trust and How The Way Politicians are Portrayed Affects How We Vote

Leadership, Trust and How The Way Politicians are Portrayed Affects How We VoteLeadership relies on trust. But how can we learn from politician’s – often carefully crafted – public personas and apply it to our own professional image?

Multiple scientific studies imply that humans are biologically wired to trust their first impressions.

You have seven seconds (or less) to exude trustworthiness and competence during a first meeting – what you do immediately on meeting someone is crucial. In the digital age, friendly faces, warm video presentation or reassuring voices become more important when it comes to trusting someone.

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How to Make a Great First Impression – Examples from the World of Film

More than ever, your headshots are your first impression.

Think your LinkedIn or other social profiles, your personal website or your company marketing materials.

People buy from people. This means your first impression is key to getting ahead in business.

This means that your headshot should make the impression you want to make.

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Five reasons to have the headshot guy at your next sales kick-off event

Our professional headshot services are the perfect accompaniment if you’re kick-starting your sales campaigns with a motivational event for employees.

Promoting your brand and products in a professional way

If your employees have the same style of professional headshots that support your brand, potential clients will know they are dealing with a credible, serious business

Saves time & money

The headshot guy can attend any location in the UK and set up a pop-up studio to take professional headshots of all your sales teams and senior managers in one day. (Don’t worry we can also offer top-up services for new starters and team changes at a later date.)

Quality & assurance

A professional headshot will set your company apart from competitors. ‘The headshot guy’ guarantees to capture the best angle and natural smile of each employee, helping your sales people come across as approachable and welcoming

Talent retention

Your employees will benefit from having a professional headshot and feel valued and supported by management. It will help them build a professional networking profile online and a professional photograph is also ideal to feature on email accounts and business cards

Easy booking and administration

An online gallery is provided for all event delegates so they can choose their best picture. We supply images quickly and efficiently and all are supplied in low or high resolution, professionally edited and cropped for online and/or print uses.

For information and to book today

Conference and event headshots

Best ways to get noticed on LinkedIn in 2020!

When it comes to business, LinkedIn is surpassing all other social media platforms and is used a lot more than you may realise. Did you know that more than half of B2B companies are using LinkedIn to source customers and nine out of ten recruiters use LinkedIn to check potential employees? The importance of your LinkedIn profile is immeasurable.

It’s clear that to maximise your opportunities it is vital that not only people can find your LinkedIn page but that your LinkedIn page finds them.

We have put together the most effective tricks you can do to get more views on your LinkedIn page and rank higher on Google.

Complete your profile – probably one of the most obvious things you can do to make your LinkedIn page more visible is to complete your profile! The more content you have available the more views you will receive. Include sample links to your work, fill out your job descriptions, ask for and give recommendations. If you need more information on this don’t forget you can use LinkedIn’s “Profile Strength” tool to help you cover all your bases.

Choose a Professional Picture – Feel free to put your drinking, partying and social pictures on other social media plat forms (with very good privacy settings) but do not do this on LinkedIn! Show off your profile with a professional headshot that can capture an element of trust and authority that is hard to express in any of your less professional images. Uploading a good photo will also improve your Google ranking as it will now be listed on Google Images.

professional headshot

Claim your Name – Change your URL for LinkedIn so that you are more easily found by real life connections. When searching for you, your LinkedIn profile will appear higher as your URL mentions it too! Not only this but a custom URL that looks clean looks undoubtedly more professional.

Add Keywords to Your Name – Adding a keyword such as your job role in your name field on LinkedIn, makes it easier for potential businesses and employers to find and target you on Google. A great example of this would be if you worked in Search Engine Optimisation enter your name as “John Smith – SEO”. Take note, LinkedIn will allow 40 characters in your “last name” field but this doesn’t mean you should use all the characters (make it short and sweet!).

Enhance your Professional Headline – After reading your name, most people will view your professional headline next. Most people use this section to write their job role and where they currently work, the only problem with this is that there can be thousands of people with the same job role and you won’t stand out from the crowd. Use this section as a chance to highlight some of your achievements that make you outstanding in your job role. For example, “SEO Specialist, Delivers ROI of 200%+, Worked with Apple” etc.

Strengthen your Page with Links – You will have the option to include additional information, this is where you can include links to your website and other social profiles. Lots of trusted links = higher Google rankings! Simple! A trusted link is one that gets many views already such as a popular website of your own or a news article that speaks about you and your business. You can even use your Youtube channel, Twitter, WordPress or any other social media platform that has a significant number of views. However, do try to relate the links in your additional information to yourself or your business.

For more tips and tricks click here.

How to Present your Personal Website to Find the Job you Want

Personal websiteNow that we’re all a brand, a great personal website is the perfect way to promote yourself. Here’s a few tips on how to use your site to best present yourself to potential employers.

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It’s Not Just Stress and Skin That Don’t Mix – How Anxiety Affects Your Entire Appearance

Stress and SkinWe all know stress and skin don’t go together well but, while many of us do everything we can to cover up our concerns, a chronic cortisol problem has many ways of creeping to the surface. As October is Mental Health Month we’re examining how the internal has a way of affecting the external, and reveal how your colleagues probably know more than you think they do. [Read more…]

“Why do I look different in photos?” – Here’s the Answer

why do I look different in photosIt’s a common, tortured lament: “why do I look different in photos?” The short answer: your eyes and the camera are playing tricks on you. Yes, you really do look different in photos, so don’t worry. Brace yourself as we reveal the quirky reasons why you may sometimes fear looking more freaky than photogenic. (P.S. You don’t.)

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Why headshots must be part of your business strategy

business strategyIt’s true, you know. A picture says a thousand words. Whether it’s a ‘meet the team’ page on your website or for your workforce’s LinkedIn profiles, proper headshots are an easy way to encapsulate your brand values. They really should be part of your business strategy. Give us two minutes to explain why.

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How to Look Good on Camera: 12 Tips to Triumph

So, you’re wondering how to look good on camera. Sometimes it feels like the holy grail, doesn’t it? Some people seem to look great in photos no matter what. Unfortunately, you’re not one of them. In fact, you become an awkward mess the moment somebody foists a lens in your general direction. Ho hum. We can fix that, so don’t worry.

In the digital age it really is useful to have one or two photos of yourself that look great. And put it this way: you don’t want to look bad on camera, do you?

Here are twelve tips that will help you shine on camera. [Read more…]

How to Maximise Your ‘About Us’ Page – 10 Top Tips

The 'About Us' page is one of the most important pages on your website

The ‘About Us’ page is one of the most important pages on your website; in fact, for many sites it is one of the most visited pages they have. As well as this, Google now measures websites based on what they call ‘EAT’: Expertise, Authoritativeness and Trustworthiness. Your ‘About Us’ page is critical in proving your worth in these metrics and thus boosting the SEO for your site.

SEO and Google rankings aside, your ‘About Us’ page is really about introducing your company to visitors; telling them who you are and what you do, whilst also showing a little of the personality and brand of your company. It is a key component in persuading potential clients to do business with you.

Here are 10 tips for improving your ‘About Us’ Page:

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