‘Your brand is what people say about you when you’re not in the room.’ – Jeff Bezos. A fantastic quote which helped me to determine my name as ‘The Headshot Guy’. When it comes to business your brand is an incredibly important thing and it is vital that you know your values, it is equally as important that you portray these values to other people too as this essentially becomes your reputation.
Your business reputation is of the highest importance. Most industries and markets nowadays are becoming more and more saturated and so it is essential that there is a positive reputation surrounding your brand. If 101 businesses are all offering the same service at competitive prices then your reputation could be the deciding factor for a potential client. Due to social media and digital platforms businesses are more accessible than ever before, and so are any positive or negative sentiments surrounding the brand. It is important that you monitor what others are saying about your brand and where possible try to rectify any mistakes you may have made in your customers eyes.
By securing a strong reputation surrounding your brand you are more likely to win over potential customers as they can read what others have said about you. People are also more likely to recommend you, which in turn will help to strengthen your reputation. Another benefit to having a good reputation is that you are able to charge a higher premium for your products and services.
How important is your reputation to you? I’d love to hear your thoughts, please leave a comment or get in touch via Twitter.
